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Web Site Design Principles

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A successful web site is one that fulfils, even exceeds client expectations.

To achieve this goal and over the years Bondonneau eSolutions have developed a number of principles to help guide the web site design, principles that will lead to successful web sites.

The overriding principle for the design of successful web sites is to keep the client involved at every step of the iterative process of the development of his web site.

Other principles Bondonneau eSolutions apply for the design of web sites are

Purpose

  • Why do you want a web site?
  • What will the web site achieve for you?
  • What will the visitor, your customer, get out of it?

Audience

  • Who is your target audience?
  • What are their tasks
  • What technology will it be using?
  • What is its social context?

Content

  • Can I find what I am looking for?
    If your visitors cannot easily find what they are looking for, they go to another web site.
  • To encourage the visitor to use the web site, the information
    • must be informative
    • must be pertinent
    • must be up to date
  • The web site must be designed to present this information in a clear and organised manner to encourage its use and fulfil the expectations of the target audience.

Content will provide major benefits to your business if there is a significant amount of information available to the visitor; he will return to it as a reference.

Usability

The web site should be

  • user-friendly,
  • with a simple and reliable interface and navigation

Appearance

Your web page often is the first contact a visitor has with your enterprise.

You have been assessed in less than a second

  • Do I continue with this company?
  • Are they professional?
  • Are they trustworthy?

The design and branding or look and feel are determining factors here.

Visibility

The site must be easy to find via most major search engines and advertisement media.

Architecture

Certain criteria will help the success of a web site

  • Fast download
  • Browser compatibility
  • Pages optimised for search engines

Conclusion

Your web site designed by Bondonneau eSolutions

  • will be simple to operate
  • will not require technical staff to maintain*
  • will grow with your business

*The content management of dynamic web sites designed by Bondonneau eSolutions is based on the well known Joomla! content management system (CMS). Access tools (WYSIWYG) to the content of static web sites designed by Bondonneau eSolutions is selected together with the client.

Guy HR Bondonneau is a
e-Business Professor at Advancia-Negocia
Business School of the Paris Chamber of Commerce and Industry