It has been said often enough referring to the website content ‘Content is king’, but developing content and copywriting for the web is very different to copywriting for the print.

Reading online is different because the visitor will skim over the content, will jump from one page to another, needs assistance to direct his gaze and other variables and stimuli.

Copywriting optimised content means it is relevant to the page, has the right structure, has the right keywords density and other characteristics.

The results of the search engine optimisation analysis provides a scale for the desirability of content

• Must have
• Nice to have
• Other ideas

Copywriting also covers editing existing content to be optimised.

Contact Bondonneau eSolutions to learn about website copywriting or editing.