Website Audit & Evaluation

Your website operates or will operate in a particular online space and for which it has to be optimised. Three critical areas have to be evaluated.

• Competition
• Incoming Links
• Site Weight

Technical Diagnosis

Technical and structural issues within your website are analysed and recommendations to enhance search results and ranking are made.

The Technical Diagnosis Report includes several technical aspects of the website

• Site Content (semantics, PDF files, page titles, Metadata, duplicate content).
• Site Structure (Domain Name, URL, site navigation, crawl depth, i-PR).
• Technical (Robots.txt, Sitemap, Custom Error, Page Errors, W3C Validation, File Size, Server Performance, Scripts…).

Keywords Key Phrases Analysis

Keywords/Key Phrases still form an important part of website optimisation.

Research

Research, identify and develop key words and key phrases in the target subject and for the target audience relevant for your products or services.

Analysis

Assess the nature of the competition across the web for each of the keywords and key phrases, evaluating the number of competing websites.

Copywriting

‘Content is king’

Copywriting optimised content means it is relevant, has the right structure, has the right keywords density and other characteristics.

The results of the search engine optimisation analysis provides a scale for the desirability of content

• Must have
• Nice to have
• Other ideas

Copywriting also covers editing existing content to be optimised.