Paid Search or Pay-Per-Click (PPC) is Internet advertising for websites; in this advertising model the advertiser only pays the host of the advert when the advert has been clicked.

The advertising can be either on search engine result pages or on content pages. In the case of search engine results pages like Google, advertisers typically will bid on keywords or key phrases relevant to the target market.

If the advert appears on a content page, the advertiser can be charged on a fixed price per click basis rather than the bidding system.

Key Words

Paid search results rely on carefully identified and selected key words or key phrases to get the most out of your paid search campaign.

Advertisements

Copywriting advertisements for paid search campaign are done to very strict guidelines to produce focused content and to maximise your return on investment or ROI.

In the case of a paid search campaign the quality of the adverts and the quality of the landing pages are vital to the success of your campaign.

Analysis

Among the tracked data in a paid search campaign is the ‘click through rate’; it can have a strong influence on the quality score. The quality score in turn will determine the bid price for positions which influence the overall return on investment (ROI) calculation.

Bondonneau eSolutions monitor the click through rates (CTR), cost per click (CPC), quality score, landing pages and more to ensure the desired result is reached and make any changes to optimise the return on investment (ROI).