Strategic Link Building

Strategic link building plays an increasingly important role in the strategy to achieve and maintain high positioning in the search engine results pages or SERPs.

Link popularity means the number of links coming into your website (also known as ‘Backlinks’).

The number of incoming links is important; Google has increasingly been giving weight to the quality of the incoming link, that is the quality of the website where the link is coming from.

Having identified the key words and key phrases we identify the websites most likely to be relevant and useful to have backlinks to your site.

Many different channels are used in the process of link building; the link building channels will be selected to suit your goals and your budget.

Directories – General and Industry Specific

Relevant free and pay-for-inclusion online directories are identified during the research stage and during ongoing link building activity.

Current link Strengthening
Strengthening current backlinks to your site(s) is a valuable source of increased link value.

Blogosphere Interaction
The Blogosphere is an important channel from which to obtain inbound links.

• Creation of unique content portals around defined topics.

• Copywriting and posting of blog articles.
• Syndication of content within blog/new aggregator sites.
• Link placement on blogs and blog related sites.

Social Bookmarking

Social bookmarking is a method for internet users to store, organise, search, and manage bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share.

During ongoing link building activity, we would seed the relevant bookmarks within such sites to increase the volume of backlinks.

Website Link Placement

Backlinks can also be obtained through insertion in reviews, site sponsorship and placement.

Online Article Creation and Syndication

Online article creation plays a role in strategic link building as they provide quality backlinks to your website.

Social Media Networks

Social networks are websites which create their own content from various sources such as RSS feeds.
During ongoing activity, we would seed the relevant content within social networking sites to increase the volume of in-bound links.

Continual Strategic Evaluation

The continual evaluation of the strategic backlinks data is an important element for the ongoing refinement and optimisation of the link building strategy.